Products manufactured by JBK Wellness Labs can be found in such high-end resorts, hotels, spas, and national grocery chains, including:

Our formulas have been featured in respected magazines including: Vitamin Retailer, American Spa Magazine, Dermascope, Day Spa, Massage Magazine, Skin Inc, Les Nouvelles Esthetiques and Spa –  complete listing here

The JBK Wellness Labs philosophy extends beyond creating formulas for health and beauty care retailers and spas, but a personal mission… driven by ancient family wisdom and skill, as passed down through a family lineage. Our mission is  to open  the door  to  the healthiest, most youthful, and rejuvenated condition possible.

JBK Wellness’ formulas are rooted in the teachings of the Royal Dr. Heo Jun of Korea. Ms. Kim’s lineage of herbologists were avid teachers and adherents to the great Doctor, Heo Jun.

Royal Dr. Heo Jun

Dr. Heo Jun (1537/1539–1615) was the Court Physician of the Korean Joseon Dynasty. Dr. Heo compiled the Dongui Bogam, a 25-volume medical encyclopedia that was completed in 1613, with its basic theories based on the Yellow Emperors Inner Classic (Huangdi Neijing).



Jenelle Kim, MSTOM, L.Ac., Dipl. CH

As the Founder & Chief Formulator of JBK Wellness Labs, Ms. Kim holds a Master’s of Science Degree in Traditional Oriental Medicine (MSTOM) and is board certified in Herbology, Oriental Medicine, and Acupuncture.  Holding the guarded and proprietary Kim family formulations, Ms. Kim completed extensive training in East Asia under some of the most respected doctors in the field of Oriental Medicine and is the custodian of her family’s proprietary Bi Bong formulas.



Craig Nandoo, President

Mr. Nandoo draws on a depth of experience in both the formulation and business logistics of the OTC personal care industry.  Mr. Nandoo has years of executive level experience in the natural products industry, specializing in the manufacture and distribution of products to national and international retailers and retail chains.